We love to go for hikes!

Both longer adventures, shorter journeys of discovery and the regular round in the local area. It is wonderful to move outdoors and good for both body and soul, especially when you have good shoes on your feet. Get to know Alfa and get travel inspiration!

Shoe guide

How to choose the right hiking shoes

INNOVATION

Alfa For Life™

Ambassadors

Anne Moen"I am a team player like no other. I hate to lose and demand a lot from myself"

Outside stories

The man with the aviatorsTord Asle Gjerdalen is known for his strong performances in the ski tracks, and for the aviator sunglasses that became his signature.

Outside stories

Diego StrangernsWe’ve sent disposable cameras to people across Norway who live close to nature. In Outside Moments, we get to see the trips, the pauses and the small moments they captured out there.

Ambassadors

Anne Moen

"I am a team player like no other. I hate to lose and demand a lot from myself"

Outside stories

The man with the aviators

Tord Asle Gjerdalen is known for his strong performances in the ski tracks, and for the aviator sunglasses that became his signature.

Outside stories

Diego Strangerns

We’ve sent disposable cameras to people across Norway who live close to nature. In Outside Moments, we get to see the trips, the pauses and the small moments they captured out there.