ALFA › STEG

Designed for one purpose › walking

Better stability and comfort in every STEP

Good shoes are a science. The shoes in ALFA's new STEG collection are developed according to orthopedic principles and the foot's natural movement. These are stable and well-built shoes with cushioning - designed for a single purpose: walking. In this collection, the magic is in the details. Function, innovation and timeless design. STEG has been developed in collaboration with shoe innovator and former Nike designer, Mike Friton. Whether you are pounding city streets or strolling flat country paths, these shoes will give you plenty of wonderful walking experiences

“What is important to me is when your first put a shoe on, I want it to feel good and with these I feel that. It feels like a natural fit that’s very supportive. With this design, I wanted to let the foot move freely and naturally. These shoes give the outside of the foot and the toes room to spread out.”

Shoe innovator Mike Friton on the STEG shoes

The Steg collection

RECLAIM
YOUR STEP

Many people wear sneakers in the form of trainers or running shoes when they walk. But did you know that it could injure you in the long term? Your foot behaves completely different when walking than when running. That is why ALFA is launching a new collection of shoes that are adapted to a walking step. They have a shape that is roomy enough to allow the foot to move freely and naturally, where the outside of the foot is pressed down and out, and where the toes can spread out. This makes STEG more stable and better for your spine than walking in running shoes.

MIKE,
NOT JUST NIKE

We worked with Mike Friton when developing STEG, an acclaimed shoe innovator and the man behind a number of internationally successful shoe models for companies like Nike. His basic philosophy is to safeguard foot health and merge the fashion industry’s focus on design with what is good for the foot. In close collaboration with ALFA’s design team, he has developed a last and a sole for the STEG shoes which have resulted in a technical innovation whose only purpose is – better walking

TWO DESIGNS,
ONE BASE

The STEG series consists of two models: Laggo and Stokka. They are both made using the same base, with the same shape and sole. What distinguishes them is the design of the uppers.

Stokka

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Laggo

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Carefully chosen materials

Sustainability and reducing excess consumption is important to ALFA. That is why we use high quality materials so that the shoes are durable and long-lasting. For the STEG shoes, we have chosen durable materials that are Bluesign®-approved. Bluesign® is an organisation that works for a safe and sustainable textiles industry and therefore tracks the fabrics through the whole production process from factory to final product. You can read more about Bluesign® here.

Like most ALFA shoes, STEG uses a GORE-TEX membrane. This makes the shoes both breathable and waterproof, which keeps your feet dry and comfortable in all weathers.

Pattern inspired by Nordic handicraft

Functionality, comfort and timeless design are always ALFA’s top priority. A charming detail is the sole, where Mike Friton has been inspired by local Nordic handicrafts. The result is a pattern of stars, or roses, recognisable from traditional Norwegian Selbu mittens.