About the Company

We all know the effect of uncomfortable shoes, thus Alfa develops products around an uncompromised belief that unrivaled shoes breed great outdoor experiences.

Alfa is a renowned, Norwegian brand established in 1931. For over 90 years, we have proudly manufactured ski and trekking boots for quality conscious outdoor enthusiasts. In addition, we have provided footwear to professional users, such as the Norwegian Police, the Norwegian Defense Forces and other occupational groups with non-negotiable standards for function, comfort and quality.

The Alfa head office is located in Jaren, 70km north of Oslo. The staff at the head office handles product design and development, sales, marketing and administration. In spring 2017 we established ourselves in Sweden with two employees in the subsidiary Alfa Sko AB. The production then takes place at selected quality manufacturers in Europe and Asia, according to our strict guidelines and quality requirements and under close monitoring from our sourcing department.