Better stability and comfort in every STEP
Good shoes are a science. The shoes in ALFA's new STEG collection are developed according to orthopedic principles and the foot's natural movement. These are stable and well-built shoes with cushioning - designed for a single purpose: walking. In this collection, the magic is in the details. Function, innovation and timeless design. STEG has been developed in collaboration with shoe innovator and former Nike designer, Mike Friton. Whether you are pounding city streets or strolling flat country paths, these shoes will give you plenty of wonderful walking experiences.
“What is important to me is when your first put a shoe on, I want it to feel good and with these I feel that. It feels like a natural fit that’s very supportive. With this design, I wanted to let the foot move freely and naturally. These shoes give the outside of the foot and the toes room to spread out.”
Shoe innovator Mike Friton on the STEG shoes
Many people wear sneakers in the form of trainers or running shoes when they walk. But did you know that it could injure you in the long term? Your foot behaves completely different when walking than when running. That is why ALFA is launching a new collection of shoes that are adapted to a walking step. They have a shape that is roomy enough to allow the foot to move freely and naturally, where the outside of the foot is pressed down and out, and where the toes can spread out. This makes STEG more stable and better for your spine than walking in running shoes.
Magic in the details
NOT JUST NIKE
We worked with Mike Friton when developing STEG, an acclaimed shoe innovator and the man behind a number of internationally successful shoe models for companies like Nike. His basic philosophy is to safeguard foot health and merge the fashion industry’s focus on design with what is good for the foot. In close collaboration with ALFA’s design team, he has developed a last and a sole for the STEG shoes which have resulted in a technical innovation whose only purpose is – better walking
“Today’s trainer fashion focuses far too much on exaggerated cushioning and cheap production methods. This impairs the shoes’ performance, particularly their stability, which results in an unnatural gait.”
The STEG series consists of two models: Laggo and Stokka. They are both made using the same base, with the same shape and sole. What distinguishes them is the design of the uppers.
Stokka is a so-called “fitsleeve”, reminiscent of a sock that stretches to allow the foot to slip into the shoe. It is elastic and sits snugly around the foot. The fit can be further adjusted using the laces.
Laggo resembles a classic leisure shoe but has an asymmetric opening with the tongue attached to one side. This is a practical feature that prevents the tongue from slipping down inside the shoe or sliding to one side or the other. The shoe is secured in the traditional manner using laces, which provide greater opportunities for adjustment. Good to know if you have broad feet.
Carefully chosen materials
Sustainability and reducing excess consumption is important to ALFA. That is why we use high quality materials so that the shoes are durable and long-lasting. For the STEG shoes, we have chosen durable materials that are Bluesign®-approved. Bluesign® is an organisation that works for a safe and sustainable textiles industry and therefore tracks the fabrics through the whole production process from factory to final product. You can read more about Bluesign® here.
Like most ALFA shoes, STEG uses a GORE-TEX membrane. This makes the shoes both breathable and waterproof, which keeps your feet dry and comfortable in all weathers.
Pattern inspired by Nordic handicraft
Functionality, comfort and timeless design are always ALFA’s top priority. A charming detail is the sole, where Mike Friton has been inspired by local Nordic handicrafts. The result is a pattern of stars, or roses, recognisable from traditional Norwegian Selbu mittens.